Monday, April 17, 2006

CBS 'Wants' Bob Schieffer-Katie Couric Team

To be specific, rumors have it that CBS' brass want Bob Schieffer to deliver on-air commentaries on the news, in the tradition of Eric Sevareid and Bill Moyers. And that makes it sound as though CBS is having second thoughts about installing a bit of fluff in the anchor chair.

Of course, that will make no difference. Aside from Katie Couric's lack of qualifications to do the evening news, the most important thing that CBS needs to change is the content of what it offers as news. But they won't--because they actually believe their own swindle.